The nation’s tourists are falling in love with the Fylde according to latest figures, with visitor numbers representing a multi-million pound boost to the borough.
New Marketing Lancashire tourism statistics for Fylde show a seven per cent increase in visitor numbers between 2011 and 2012 – an extra 190,000 visitors from 2,9m in 2011 to 3.1m in 2012.
The amount visitors spent increased from £190m to £203m, a rise of £13m.
Coun Sue Fazackerley, Fylde Council cabinet member for leisure and culture, said: “These are very satisfying figures that show the appeal of tourism in the area.
“We expected an increase due to the Open Golf which attracted 182,000 spectators. Even so, the survey shows that an extra 190,000 people came and that tells me that the underlying figures are also rosy and will augur well for the future.”
St Annes Chamber of Trade chairman John Moxham said: “I saw the figures myself – clearly the golf has helped, but I think year on year, in particularly in St Annes, businesses and hotels have benefited from this. Because the town centre has improved, more and more people come for days out.
“It’s a combination of a lot of hard work from people from a number of organisations.”
Coun Fazackerley added: “It wasn’t even very good weather last year so the increased visitor numbers are particularly pleasing.
“The question now is whether our increased appeal will show itself in increased numbers in the current year.
“We won’t know the answer to that for another 12 months but we are hopeful the town centres have appeared to be very busy for much of the summer.
“It can only be good for the people whose livelihoods depend to some degree on visitors to the area.”