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Catapult aims at children’s sector

Blackpool-based managing director, Jane Hunt

Blackpool-based managing director, Jane Hunt

A Lancashire PR consultancy, has launched a new division to provide support to companies that manufacture, sell or provide products and services for children.

Catapult Kids aims to be a vibrant PR service that will market toys, games, children’s books, children’s clothing, play accessories and education products through creative public relations campaigns.

Part of award-winning Catapult PR, it will also promote state and private schools, children’s charities and children’s visitor and farm attractions, dovetailing with Catapult PR’s experience in the tourism sector. Catapult will draw upon specific child-focused expertise amongst a team based in Lancashire, Hertfordshire and Manchester.

Blackpool-based managing director, Jane Hunt, is also a children’s author who has just handled her own dynamic launch campaign for her latest book, which has generated editorial coverage worldwide.

Catapult PR, based in Poulton-le-Fylde, is constantly working with schools and the education sector through this book – The Befana Drama – and inspiring Creative Writing Workshops for schools, which Jane has just launched for schools. Jane will be launching the sequel to The Befana Drama at the Bologna Children’s Book Fair in March and then rolling the launch out to kids media in the UK and the rest of the world.

Jane said: “Catapult Kids offers dynamic PR support for anyone involved in marketing to children and their parents, whether that is a product manufacturer, a service provider, or a school.

“We welcome any enquiries from those who are marketing to children and can handle campaigns from clients anywhere in the country.”

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