Vehicle firm pitches in with rugby deal

Paul Devere, Sales at Lookers  with Richard Kernot, Fylde RFC
Paul Devere, Sales at Lookers with Richard Kernot, Fylde RFC
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Fylde Rugby Football Club and Lookers Blackpool Volkswagen have announced the start of a new commercial partnership.

The agreement sees the dealership, which is based in Ashworth Road, Blackpool, have advertising around the Woodlands Memorial Ground in Lytham, the presence of a Volkswagen Tiguan and VW flags on match days as well as the Lookers Blackpool logo on the shirts of the club’s junior teams.

It’s a great club with excellent ties in the community

Both Fylde and Lookers Blackpool will be hosting a number of partnership events in the future as the club welcomes the business to fans.

Richard Kernot, commercial manager at Fylde RFC, said it was a boost for the club. He said: “We are delighted to strike a deal with Lookers Blackpool and to get a high profile name supporting the club.

“It shows the level the club is at where we are entering into agreements with brands such as Volkswagen and it is a huge boost to the profile of Fylde RFC.”

Paul Meadowcroft, Lookers Blackpool Volkswagen general manager, added: “This is the start of an exciting partnership with Fylde RFC and opens up our name to a large population in Lytham.

“It’s a great club with excellent ties in the community.

“It’s fantastic to work alongside them - long may it continue.”