Rogue traders are pressuring vulnerable residents into filling their freezers with hundreds of pounds worth of fresh fish they don’t want.
Traders from the North East are said to be high-pressure conmen targeting people in Elswick, officials say. Householders are being fooled into thinking they are only buying a few pieces but are instead bombarded with freezer-filling quantities.
The salesmen, who have also struck in Garstang and Poulton, use high pressure tactics to ensure customers are made to feel like they have to hand over huge amounts of money.
County Coun Janice Hanson, cabinet member for public protection, said: “Several elderly consumers in Lancashire have been misled into thinking they are buying a few pounds worth of fish, then feel pressurised into having to pay an enormous bill and accept more fish than their freezers can take.
“We would advise residents never to deal with cold-callers on their doorstep.”
Each year, Lancashire County Council’s Trading Standards Service deals with over 550 complaints about bogus callers from elderly and vulnerable residents.