ST ANNES hoteliers are facing their toughest summer season for decades.
That’s the prediction of the president of leading representative organisation the Holiday Association of Lytham St Annes despite the potential multi-million pound rewards set to be generated for the region by the Open Golf Championship coming to town.
A combination of the recession and the arrival of the town’s first budget hotel has left local hotels facing what HALSA president Paul Rollings terms “a real fight” for business.
And he points out that jobs have already been shed as hoteliers contend with ever-tighter financial margins.
“The golf is a welcome bonus this year but generally I have never known a time like it,” said Mr Rollings, co-owner of the seafront Lindum Hotel, who has been involved in the business for 35 years.
“The recession would be bad enough, but the Travelodge coming to town has added to the challenge for us all and it’s a real fight for business.
“We have made two or three people redundant since Christmas and I know other hotels have as well.”
Full story in this week’s Express.