A Fylde restaurant has diversified into retail – and made the most of the opportunity to promote its new lines at a county trade exhibition.
The Olive Tree Brasserie in Wood Street, St Annes, has responded to customer demand by offering items such as olives, dips, sun-dried tomatoes and balsamic dressing as part of a new delicatessen range available to shoppers as well as diners looking to take their favourite tastes home.
The items, available during restaurant opening hours, have been proving popular – and a trio of key representatives from the Olive Tree mingled with fellow suppliers and food specialists from around the county to promote the new range at the second annual Meet The Local Producer Exhibition held by Made In Lancashire at Haigh Hall, Wigan. The event provided a platform for small artisan and local food and drink producers to exhibit their products to potential buyers from across the retail and hospitality industries.
Products from the Olive Tree were among the items tasted during a Product Focus Group which involved industry experts from businesses including Booths supermarkets.
The Olive Tree was represented at the Wigan event by owner Dean Wilson, general manager Sean Hinde and head chef Louis Denyer.
Dean said: “The trade exhibition was great as we met a lot of contacts supplying different products for the restaurant and it gave the business good exposure to these contacts who are from all over Lancashire.
“We also got a lot of leads for companies wanting to stock our new delicatessen range, which offers a range of products which have long proved popular with diners and are now available to purchase.”
Made in Lancashire is based at Myerscough College, near Preston, and by coincidence had a brief spell as a retail outlet in Wood Street, St Annes, across the road from the Olive Tree Brasserie, which rapidly established itself as a key part of St Annes’ restaurant quarter after opening in 2007.