TRADERS in Kirkham are looking forward to a new wave of extra visitors after winning a decade-long battle for new prominent signage from the main roads around the town.
The long-awaited brown signs outlining Kirkham’s facilities have appeared at key junctions such as that between Ribby Road and the A583, in a bid to entice visitors to the Fylde into the busy market town.
Fylde councillors Liz Oades and Elaine Silverwood, who is also Mayor of Kirkham this year, have long been campaigning for the signs.
“It has been a long campaign, but we are delighted with the outcome,” said Coun Oades.
“We want people who are not from the area, to know what Kirkham has to offer and come in and see us rather than just drive past on the way to either Preston or Blackpool.
“This is all a key part of our economic development as a town, and hopefully more visitors will stop by and give us a visit.”
Coun Silverwood runs her own bookshop business in Kirkham town centre and is chairman of the Kirkham Business Group.
She added: “Liz and I have been campaigning for the signs for 11 years, and they are vital to the town and it’s retailers.
“We are a market town and the signs have enabled us to gain our true status.
“The signs are great – they should be very effective in bringing in visitors and will hopefully make a big difference to the town.”
The signs were paid for by a grant from Lancashire County Developments Ltd at Lancashire County Council.