Open hospitality sales show 30 per cent surge

The tented village at Royal Lytham in 1996. OPEN CHAMPIONSHIP
The tented village at Royal Lytham in 1996. OPEN CHAMPIONSHIP
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ROYAL Lytham and St Annes is set for a hospitality boom at this summer’s Open Championship,

With the tournament just over three months away and the first marquees set to be erected on the course shortly, organisers of the Open Championship Official Hospitality Programme already report an increase in package sales by 30 per cent compared to 12 months ago.

As part of a new £2m investment, two on-course restaurants will be housed in a new fairway edge, double-deck, pavilion on the 15th hole at Royal Lytham, sharing the prime viewing location with a complex of corporate chalets.

Also new for 2012 is a bistro-style restaurant in the busy tented village, which Hospitality Programme officials say is proving popular with smaller businesses and golf fans treating themselves to a packaged day out at golf’s oldest major.

The £2m investment is made up of the new double-deck pavilion, enhanced event TV and leaderboard information, a commitment to sourcing local produce and higher hospitality staff levels.

Official Hospitality Programme Director, Brett Tonkyn said: “We have had a great response from businesses to our new offer at The Open with people reacting positively to the enhanced facilities and recognising that golf gives more quality time with customers and colleagues than any other sport.

“A further rush of sales is anticipated around Easter and already private chalets for 30 and 50 people and the bistro style Open Champions Restaurant are sold out for Open Championship Friday.”