New signs are pointing the way to everything St Annes town centre has to offer.
Traders’ chiefs have welcomed the boards – listing shops, cafes and restaurants – which are intended to highlight to visitors there is much more to the town that just the traditional shopping heartland of The Square.
Funded by St Annes Town Council with help from Fylde Council’s High Street Innovation Fund, the five signs have cost a total of £14,000 and are intended to fit in with existing street furniture such as The Square’s domes and map boards.
They also have the capacity to be updated when necessary and St Annes Chamber of Trade chairman John Moxham said: “I think they are a brilliant idea and look really good.
“They fit into the look of the town really well and will really come into their own at the height of the tourist season.
“We have been saying for so long how frustrating it is for businesses elsewhere around the town centre that many visitors don’t go much beyond The Square.
“There is so much more than the town and these signs spell out exactly what we have to offer.”
St Annes town mayor Coun Ed Nash added: “We are delighted with them and are sure they will be a big help in promoting businesses in the the streets around the town centre.
“They were inspired by similar signs in Preston city centre but I think ours look even better.
“It is great use of High Street Innovation money and we are confident they will be a big help to the local economy.
“I know we have lost the JR Taylor store recently but St Annes generally is on the up and up and this is the ideal way to promote everything we have to offer to visitors.”