Lancashire and all its attractions was promoted to a worldwide audience of up to 44 million during Lancashire Day last month, it has been revealed.
#LancashireDay trended across the UK on Twitter for an impressive 10 hours between 6am and 4pm and was second only to Black Friday.
The county was also in conversation on social media with ex-Lancastrians across Europe and as far afield as Canada and New Zealand.
Social media users were invited to show their love of Lancashire with photographs of their favourite Lancashire location or activity, in “the county where life feels good” including the hashtags #LancashireDay #wherelifefeelsgood.
The day’s most influential users have been revealed as: @DianaVickers, Blackburn-born singer songwriter who shot to fame on the X Factor in 2008; @carlfogarty, Blackburn-born World Superbike Champion racer and ITV’s I’m a Celebrity Get Me Out of Here ‘King of The Jungle’; @AlfieBoe, Fleetwood’s world-renowned opera singer; @AlviroPetersen, South African batsman and Lancashire County Cricketer; @WendiPeters, Blackburn-born actress and Coronation Street’s Cilla Battersby; @hayleysoraya (Hayley Tamaddon) Emmerdale and Coronation Street actress from Blackpool.
Anna Izza, head of PR and Communications at Marketing Lancashire, said: “LancashireDay united the county and made it a very special day for Lancastrians all over the world.
“Lancastrians, at home and abroad, took the opportunity to engage with followers old and new, by the sharing of ‘happy Lancashire Day’ messages, photographs, films and blogs.”
Over the month-long campaign thousands of tweets have been retweeted and liked by users.