Smokers across Fylde and Wyre are being encouraged to join their peers in Blackpool by giving up the habit for a month.
Stoptober is a national campaign run by Public Health England to encourage people to get help to stop smoking during October, and is supported by both Blackpool Council and Lancashire County Council.
Coun Azhar Ali, cabinet member for health and wellbeing, said: “We’re pleased the number of people who smoke has fallen across Lancashire. However, 21 per cent of our population still smokes, which is higher than the national average.
“We know that people want to quit, but find it difficult which is why we’re encouraging them to do it in Stoptober with the help of their friends, family and the local stop smoking service.
“They’ll have access to expert advice from medical professionals, a mobile phone app giving handy hints and encouragement, and approved medicines that are proven to help you give up for good.”