A proposal to combine the arts festivals of Lytham and St Annes under a combined marketing umbrella next year has been welcomed.
Richard Marshall, who organised this year’s debut Lytham Festival, has already announced it will take place next year after Lytham Club Day rather than before.
Now he has proposed theming the event as a ‘Festival of the Seaside’ in conjunction with the St Annes Arts and Music Festival. This year, that ran for nine days through late July, culminating in the town’s Kite Festval.
The period covered by the Seaside Festival would also include St Annes Carnival.
Richard said: “My thinking is that this will give a focus to an annual event for participants and visitors and that the area will become synonymous with celebrating the seaside.
“I also think it gives a wide scope for all areas of the arts to become involved as well as heritage, nature and conservation.
“Shop window displays, restaurants and cafes can all follow or celebrate the theme and schools and community groups can plan activities in advance.”
St Annes Arts Festival was switched to July this year to link up with the town’s music festival and Barbara Mackenzie, one of the prime organisers, said: “The joint marketing idea sounds a good one. It would be good to get the towns working together.”