Sightings have been made of a creature the size of a labrador, but resembling a rabbit, along the popular beauty spot's walk.
And within the last week, the infamous Lytham rumour-mill has gone into overdrive, with descriptions ranging from a large fox, to an altogether more sinister beast.
One woman who saw the creature - but didn't want to be named - said: "I was walking through the drive when I saw it in the fields alongside.
"I have no idea what it was, but I could tell it was the size of a labrador, but looked more like a hare.
"It can't have been either - it was surreal."
The Express is aware of at least three more sightings, and police have been informed, in case the animal has escaped from a zoo or a private home.
A spokeswoman for Lytham police said: "We have checked local zoos and farms, but nothing seems to be missing. It is very bizarre. We have handed it over to the RSPCA to investigate.
A spokeswoman for the RSPCA said that they were investigsating the reports.