Lytham Club Day is less than two weeks away, and with this year’s event set for major changes a local company has lent its support.
In May it was revealed the event, celebrating its 120th birthday this year, would move its traditional Rose Queen crowning from Lowther Pavilion to Lytham Hall.
Following the procession through the town’s high street, the Grade I-listed Hall will host an afternoon of family entertainment.
And Ballam Road-based company Serco has lent its support to the new venture, sponsoring classic buses to transport families from the entry gates to the Hall.
A spokesman for the club day committee said: “We are extremely grateful to Serco for sponsoring the buses and car parking. Without the generosity of local people and businesses, club day would not have been able to survive 120 years.”
Organisers want a family feel for the event on June 28, which in recent years has seen police target under-age drinking and anti-social behaviour.
Andrea Swindlehurst, festival co-ordinator, said: “As usual, the club day parade will go through the town, but instead of the Rose Queen being crowned at Lowther Pavilion, it will now take place at Lytham Hall.
“The afternoon will include a series of activities while in the evening, we will have entertainment, including a steel band and Gaelic band.”