Here’s a selection of the best of 2020’s festive ads so far.
7. McDonald’s
The McDonald’s animated Christmas advert, titled Inner Child, shows a mother trying to encourage her teenage son to get into the Christmas spirit, but every attempt sees him turning to his computer or phone instead. However, after starting a snowball fight with him following a trip to McDonald’s, the young boy embraces his Christmas spirit and helps her to decorate the tree (Photo: McDonald’s) Photo: McDonald’s
8. Disney
Disney’s animated Christmas advert begins in the year 1940, with a grandmother gifting her granddaughter with a Mickey Mouse toy. It then skips to 2005, where - years later - the young girl is now a grandmother, who passes the same toy to her own grandchild. The toy is loved at first, but becomes neglected over the years. The advert ends with the girl realising the bond between herself and her grandmother, and gifting her the old but newly mended toy (Photo: Disney) Photo: Disney
9. Argos
The Argos Christmas advert shows two young sisters performing magic tricks in front of their family, after being inspired by a toy they had seen in the brand’s famous catalogue. As they perform, the room slowly turns into a theatre, with Gary Barlow’s song Incredible playing as the soundtrack (Photo: Argos) Photo: Argos
10. Amazon
Amazon’s Christmas ad shows a young ballet dancer getting ready to perform in her school play, before the school closes due to coronavirus. The young girl is upset when the show gets cancelled, but her family and local community work together to make it possible for her to perform outside for everyone to enjoy from their windows (Photo: Amazon) Photo: Amazon
11. TK Maxx
The TK Maxx advert shows a goat strutting along wearing a bright, but fabulously stylish outfit. In a nearby farmhouse, it’s revealed that the farmer bought it for the goat to wear. He explains to his wife that the goat deserves it after a “tough year.” The advert’s tagline is, “Everyone deserves great gifts this season” (Photo: TK Maxx) Photo: TK Maxx