Blackpool shops take part in brand's homeware launch

The firm said the expansion to its range is part of its strategy to challenge established high street homeware brands.

It added that The launch of PEP&CO Home at Poundland was the third “shop in shop” for the stores and marked the biggest in-store change since Poundland rolled out men, women’s and children’s clothing shop-in-shops.

Trading director Tim Bettley said: “PEP&CO Home is a contemporary range, offering both quality and amazing value– from everyday items to the ornaments that bring the finishing touch to any room.”

He added that the firm’s “Project Diamond” transformation includes refreshing and refurbishing stores, new store opening and re-sites, extending the range of entertainment products and accelerating the rollout of chilled and frozen food to 60 stores.

The firm said homeware revamp has been 12 months in the making and it will feature such things as photo frames, ornaments, vases, plant pots, faux plants and flowers, candle holders, cushions, bath towels and throws.

Earlier this month the firm secretly put its new ranges on display in a Baker Street, London, pop-up shop and online, under the name "lündon pad", an anagram of Poundland.