New warning signs have been placed on Blackpool Promenade to highlight the need to stay safe on the beach.
They have been placed at points where people access the sands and include details of potential hazards using blue, yellow and red symbols to warn of the most serious dangers.
At the same time a Seaside Safety Guide has been launched in time for the Easter holidays. Coun Gillian Campbell, deputy leader of Blackpool Council, said: “We want everybody to come to Blackpool and enjoy our award-winning beaches this year.
“Having a swim or a paddle is all part of the fun but people also need to be aware of the risks our strong currents and high tides can bring.
“Not only can this increase the dangers, especially to people once they are in the water, they can be faced with other issues such as unpredictable currents, incoming tides and sandbanks.
“The latest guide specifically highlights the dangers to children and families ,and we hope with the improved signage now positioned at key access points on the Promenade this will increase awareness of the dangers that exist particularly at this time of year.”
Having a swim or a paddle is all part of the fun but people also need to be aware of the risks our strong currents and high tides can bring
Tragic drownings prompted campaign
The new guide is available from information points on the Promenade including the visitor centre at North Pier, or people can find it online at www.blackpool.gov.uk/beachsafety
The Gazette launched its Think Sea Safety campaign to make people aware of the sea’s dangers in June 2012.
Seventeen-year-old David Sagar, of Lewtas Street, Blackpool, had fallen from the sea wall opposite Gynn Square and died.
And last July, Ashley West, 26, died in another tragic sea accident when he went into the water close to the boating pool at North Shore.