It was the Costa del Fylde yesterday as Blackpool basked in Britain’s heatwave.
Thousands flocked to the resort’s golden sands to soak up some rays as the mercury pushed its way past 30 in what will be a huge boost to the coffers of the tourism industry.
But away from the sunseekers, there came a warning too.
The RNLI has urged those heading to the seaside to seek out beaches with a lifeguard.
In a bid to help people avoid heatstroke, St John Ambulance urged people to wear suncream, keep covered up and stay hydrated.
Alan Weir, head of clinical operations, said: “We love it when the sun comes out in this country but it’s important to remember that extreme heat can be dangerous.
“As many will be planning to enjoy the outdoors, we want people to recognise symptoms early on.”
Public Health England said the over-65s, young children and those with health conditions are most vulnerable.