Barcelona win for Fylde coast dealership

Mark Powell, Head of Business at Lloyd BMW Blackpool, pictured with the BMW Retailer of the Year award, alongside staff.
Mark Powell, Head of Business at Lloyd BMW Blackpool, pictured with the BMW Retailer of the Year award, alongside staff.

Staff at a Fylde coast car retailer are celebrating after winning BMW’s retailer of the year award.

Family owned Lloyd Blackpool BMW – based on Whitehills Business Park, Lytham St Annes Way – was revealed as the winner at the annual BMW, MINI and Motorrad Conference in Barcelona.

The award was presented by Graham Grieve, CEO of BMW Group UK, in recognition of Lloyd Blackpool’s “exceptional customer service and business performance throughout 2016” among more than 140 other BMW retailers in the country.

Mark Powell, head of business at Lloyd Blackpool, said: “I am personally incredibly proud that we have been named BMW Retailer of the Year.

“It is without doubt due to the constant team effort and focus on delivering exceptional performance and, most importantly, ensuring our customers’ satisfaction.

“This award is a credit to every member of my team as well as to our customers, whom I would like to thank wholeheartedly for their continued loyalty and valued support over the years.”

Lloyd Blackpool is one of Lloyd Motor Group’s six BMW and MINI centres, the other five of which are in Carlisle, Cockermouth, Colne, Newcastle and South Lakes.

The family-run business was founded over four decades ago.

This is the second consecutive year and the fourth time in the last ten years that a BMW retailer from Lloyd Motor Group has received this title and it comes after Lloyd Blackpool was named ‘BMW Customer Service Retailer of the Year’ in last year’s awards.

Bryan Lloyd, managing director, said: “We really appreciate BMW UK’s recognition of our continuous focus on making our customers feel truly special whenever and wherever they come to us.

“We also believe that having happy and fulfilled staff who are genuinely proud to represent prestige brands such as BMW makes a real difference to our customers’ experience and this is reflected in our continued success at the BMW awards throughout the years and hopefully in the years to come.”