Lytham Club Day will be celebrating its third year at Lytham Hall with some eye-catching specialist branding – kick-started by a four-figure cash grant from Fylde Council’s Community Projects Fund.
With the move to the Hall of the 120-year-old event’s afternoon festivities since 2014 having proved a huge success, the organising committee decided it was time to introduce a new marketing strategy to help to attract vital sponsorship to secure its sustainability for years to come.
New branding was key to the marketing campaign- and the committee was delighted to be awarded a grant of £1,900 from Fylde Council’s Community Projects Fund in order to fund it.
This year’s event, to be held on Saturday, June 25, has been boosted by sponsorship from Cuffe and Taylor, Helical technology, Robinsons Brewery and Stringers as well as in kind support from many other locally businesses – and will sport a bespoke logo as part of the new campaign.
Committee spokesman Cath Powell said: “It costs us £25,000 a year to stage Lytham Club Day which is the largest event of its kind in the North West and is run entirely by volunteers.
“For the new branding we appointed local company Mediaprint to come up with an appropriate design which captured the essence of Lytham Club Day and we are delighted with the results.
“We recently revealed the branding to our sponsors and dignitaries with afternoon tea at Lytham Hall and it has been rolled up in the run-up to the event and of course on the day itself.”
Andrew Redfearn from Mediaprint, who hails from Lytham, said: “Lytham Club Day is a much-loved and respected event with a great history.
“This brand was created to sympathetically bring the event up to date, giving it a modern feel and some personality. The aim was to give all elements of the event across the town some uniformity and identity.
“The hand-drawn feel both in the text and graphic elements of the brand was done to reflect the hard work and voluntary ‘manpower’ that goes into the event from the many hours spent planning and building the floats for the procession to the judges, stall holders, marshals and rubbish collectors to name a few.
“The windmill was used as it is undoubtedly the most iconic, instantly recognisable building in the heart of Lytham. The bunting was added as this too is an iconic part of Lytham Club Day.
“I still today get the same feeling of excitement as I did as a child when I see the bunting being put up in the run up to the festival.
“It adds a splash of colour and fun to the logo but it is also shaped in a gentle wave as a nod to the coastal location of Lytham.”
The committee is looking for marshals for the morning procession and anyone interested should e-mail firstname.lastname@example.org