Eager shoppers out early to get look inside long-awaited new store

Opening of the new Booths store in St Annes.  Edwin Booth with cakemaker Charlotte Marrifield.
Opening of the new Booths store in St Annes. Edwin Booth with cakemaker Charlotte Marrifield.
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It was celebration time as Fylde’s new Booths store was opened by the supermarket company’s chairman Edwin Booth.

The 36,000 sq ft store, part of a £55m development on the former Government Work and Pensions site at Heyhouses Lane, in St Annes, includes a cafe, butcher’s and cheese counters and a state-of-the-art deli counter and has created 90 new jobs.

Opening of the new Booths store in St Annes

Opening of the new Booths store in St Annes

To mark the opening, Booths created an autumnal sculpture from local fruit and vegetables, celebrating the producers the company works with, while after the ribbon-cutting ceremony to declare the premises open, Mr Booth cut into a giant cheesecake, a replica of the new store designed by Booths supplier Undeniably Charlotte.

The cheesecake weighed 20 kilos, needed nine kilos of icing just for decoration and creator Charlotte Marrifield, who has cooked for Albert Roux, Heston Blumenthal, Gordon Ramsey, Gary Rhodes, James Martin and Stephen Fry, said: “I’ve never created such a large building out of cake before, and it certainly involved lots of late nights!”

Director Simon Booth also cracked open a 20kg Lancashire Cheese from Dewlay Dairies of Garstang to share with St Annes locals and Booths employees as Edwin Booth said; “I’m delighted to open Booths in St Annes. Lancashire is our heartland and some of the country’s finest produce is grown in the region.

“Booths is a food retailer like no other—proudly Northern, family run and independent. We take pride in our close links to our farmers and producers as well as the communities in which we trade.

“We work hard to develop strong and meaningful relationships with artisan suppliers both locally and globally.

“Retailing exceptional food and drink is the essence of Booths, and coupled with great knowledge and service, is what sets Booths apart from the crowd and marks us as special.”

Store manager Ian Jacques, who has worked for Booths for more than 30 years, said: “My team and I are delighted to see the store open.

“It looks fantastic and I think customers will be excited about our new offer.”

Booths’ 30 other premises across the north include a major store at Haven Road, Lytham, while the company’s Ansdell premises in Woodlands Road will shortly become a Co-operative Food store after being leased out by Booths.

John Moxham, chairman of St Annes Chamber of Trade, said: “We are delighted to welcome this new Booths store to St Annes.

“The town has a good supermarket offering now, with Sainsbury’s, Aldi and Tesco Express in the town centre along with this exciting new store. It is great to see a company we are proud to regard as local to Lancashire investing in our town.”