St Annes’ Victorian Festival and Christmas lights switch-on are to be combined this year for the first time.
Since the Festival, organised by local business owners, made its debut in 2015, the two events have been on successive weekends, with the switch-on traditionally scheduled for the last weekend in November.
But it is hoped a joint event, to be held over the weekend of December 1 and 2, will provide a major boost to town centre footfall.
Victorian Festival organisers’ spokesman Alison Levi said: “To combine the Christmas lights switch-on with the Victorian event can only enhance both activities and make for a great weekend of entertainment for everyone in town.”
A Town Council spokesman added: “Visitor numbers at switch-ons have always peaked towards the end of the event. Linking the switch-on with the Victorian Festival will maximise visitor numbers and retail opportunities for town centre businesses. We are already inspired by the positive attitude of the Victorian Festival committee.”