St Annes Beach has won its first ever Seaside Award to reflect its cleanliness and suitability for family visits.
The beach won the award this week after Keep Britain Tidy inspectors examined its water quality, beach management, its lack of litter and also proximity to holiday facilities such as toilets, bins and gardens.
The award came after news that water quality at both of Fylde’s beaches was rated “good” in the strict new EU-backed water tests that are being introduced this spring.
Keep Britain Tidy is an independent environmental charity, which campaigns for people’s right to live and work in a place of which they can be proud.
Coun Sue Fazackerley, Fylde Council leader, said: “This is great for residents and tourism and, as a result, for the local economy.
“We have long known that the area is loved by tens of thousands of visitors a week in the summer and this award confirms that those visitors are making the right choice.
“Great efforts have been made in recent decades to improve water quality and the sea is now cleaner than it has ever been in living memory. We also have a dedicated group of volunteers who patrol the beach to collect litter – and all residents are grateful for their efforts.
“It’s great to get official confirmation that St Annes is a good place to visit.
“We are delighted with this award.”
Barbara MacKenzie, president of the Holiday Association of Lytham St Annes (HALSA), said: “It’s absolutely brilliant news that we have received an award of national importance and it’s great we have a beach that we can be proud of.
“It’s probably a lot to do with the hard work of the beach volunteer groups who keep the sea front so tidy and people being more mindful of not dropping litter.”