Lytham St Annes is bucking the trend as one of the UK’s top resorts, a Government study has confirmed.
Data released by the Office of National Statistics ranked the area as one of the least deprived in the UK – beating the likes of Southport and Weston-super-Mare.
Only Christchurch, in Dorset, scored better in the study, which took into account factors such as crime, employment and income.
Coun David Eaves said: “I’m extremely proud. To be in the top two in the country is a great accolade.
“It’s also a credit to the people who work and live in the area. We provide a mulitude of activities throughout the year – we have the Proms, the Wartime Weekend and various other events along the coast.
“All the town centres support things like In Bloom, while the streets remain clean.
“It goes to a long way to underline what a wonderful place Fylde is to live. At the 1940s weekend, many people I spoke to said they were looking forward to coming backing many times. It’s really wonderful to hear for the local economy – it’s tremendous news.”
Despite Lytham and St Annes’ good showing in the official statistics, a Fylde coast neighbour faired less favourably.
Blackpool was found to be the most deprived resort in the UK out of 31 towns, featuring in the top two for health deprivation and crime.