THE lasting legacy of the Open Championship coming to town cannot be underestimated, Fylde traders have been told.
The return of the world’s biggest golf tournament to Royal Lytham and St Annes after a gap of 11 years is just 77 days away — and businesses are being urged to be sure they make the most of it.
A £90m boost to the region’s economy has already been projected as some 200,000 visitors — and media from all over the world — head for South Fylde to see the cream of the world’s golfing talent in action.
As well as bumper benefits this summer, the resulting national and international publicity can potentially mean a boost in visitor numbers for years to come. Chairman John Moxham stressed to this week’s meeting of St Annes Chamber of Trade.
And St Annes, with its wide variety of hotels, businesses and attractions is in the ideal position to benefit from the Open’s legacy long into the future, he said. “This is a golden chance for us to benefit for a long time to come,” said Mr Moxham.
Full story in this week’s Express.