Lytham Proms Festival Weekend is going green after announcing a partnership with environmental charity Keep Britain Tidy.
As thousands of revellers head to the Fylde coast, the agreement is aimed at encouraging concert goers to recycle their rubbish and keep the concert venue clean and tidy during and after the event.
Peter Taylor, festival director at concert promoters Cuffe and Taylor, said: “We are thrilled to be working with Keep Britain Tidy on Lytham Proms 2013.
“We’ve always worked to the mantra of leaving Lytham Green in exactly the way we found it, however, this partnership just re-affirms our commitment to doing this. In addition, we are working towards minimising waste from the festival and are working with Keep Britain Tidy in order to do this. We’re planning to announce more on the back of this fantastic partnership very soon.”
The line-up for this year’s Lytham Proms Festival Weekend includes opening night ‘The 80’s Strikes Back’, with headliners Tony Hadley, Jason Donovan and Marc Almond.
This will be followed by Saturday night’s ‘Last Night of the Proms’ concert, featuring Russell Watson and heading up the final night is Brit Award nominee and number one-selling artist Rita Ora.
Keep Britain Tidy’s chief executive Phil Barton said: “We are delighted to be working alongside such a high-profile event as the Lytham Proms Festival Weekend.”