Samaritans campaign to find hidden messages

Samaritans offer help
Samaritans offer help
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Samaritans volunteers on the Fylde coast are helping to promote the charity’s brand new ‘We Listen’ campaign, which lets people know that anyone can call Samaritans, whatever they’re going through.

Posters in railway stations across England, Scotland and Wales contain hidden messages where people claiming to be fine are not OK at all.

It might be the pressures of family, relationships, work, health, finances – or anything else

One states: “I’m alright with being single I guess. It’s not ideal for the kids, but they seem to be coping” – the real message being, ‘I’m not coping’.

Supported by Network Rail and the wider rail industry, the campaign aims to show that while it’s easy to hide feelings, when someone really listens you’re more likely to open up and start working through your problems.

Blackpool, Fylde and Wyre Samaritans branch director, John Coleman said: “Life’s pressures can build, without you even realising. It’s all too easy to turn away, ignore how you’re feeling, and put on a brave face.

“But you don’t have to do that with us. Samaritans volunteers make time for you and really listen to you, because simply being listened to can help you put into words what’s really going on in your life and help you find a way through.

“It might be the pressures of family, relationships, work, health, finances – or anything else. Talk to Samaritans for free from any phone, email us, text us or come into our branch in Blackpool, at 16 Edward Street, and chat face to face. Whatever works best for you, we’ll listen and help you find a way through.”

Network Rail has been working with Samaritans to raise awareness of the charity’s emotional support services since 2010, along with Britain’s train operating companies and British Transport Police.

Ian Stevens, Network Rail’s programme manager, said: “Thousands of people in Lancashire travel by rail and visit stations every day, so we’re well placed to support Samaritans’ ‘We Listen’ campaign and help spread the message that you don’t have to go it alone with your troubles when life is tough.”

Volunteers will be inviting travellers to find out more about the work they do and the services they offer, and encouraging commuters to spread the word about the new campaign on social media, using the hashtag #WeListen.

Anyone can call Samaritans for free any time from any phone on 116 123 – even if the phone has no credit, and the number will not show up on any bill. Email, or visit to find details of nearest branches.