MOVES to tidy up the borough’s worst eyesore have begun.
A specialist marketing company has been brought in with a view to getting advertising hoardings erected at the former Pontins site on Clifton Drive North, St Annes.
The Manchester-based firm has strong links with sporting companies who, it is hoped, will advertise on the boards in the run up to the Open golf at Royal Lytham and St Annes in July - and beyond until the site is fully redeveloped with housing.
Fylde Council’s chief executive Allan Oldfield personally contacted bosses at Chorley-based Northern Trust - part of multi-millionaire Trevor Hemmings’ business empire - who own the derelict 38-acre site next to Blackpool Airport.
Mr Oldfield, who rang Stephen Glenn, Northern Trust’s Land Executive, last Wednesday, said: “We have commissioned a marketing company from Manchester who have contacts with sports organisations.
“If we can get something up there on temporary hoardings we might want to advertise the Open and other events such as Lytham Proms and events in Blackpool.”
A spokesperson for Northern Trust confirmed the talks had taken place and said: “Northern Trust continues to work closely with Fylde Borough Council on these issues.”